In 2019, we kicked off a contract campaign with the goal of winning a fair contract for workers at Ralphs, Vons, and Albertsons. Southern California union grocery workers walked away with the most significant wage and benefit increase we’ve seen in over 30 years.
It wasn’t easy and it didn’t happen overnight. We can’t attribute this victory to one group alone. It was a team effort on the part of our members, our leadership, our customers, and our communities. We stood together through it all. And we won.
Listen to your fellow 770 members recount the fight.
The contract is important, but so is how we got there. 770 members showed us that after 80 years of standing strong, we’re prepared to fight harder than ever.
So how does a fight like this come together? Take a look.
You have to know what you’re fighting for if you want to win a campaign. We asked what you wanted in this new contract, and you told us.
To organize an effective campaign, we worked together to create a multi-faceted communications effort that kept tens of thousands of members and supporters on the same page.
Corporations take notice when customers and communities support grocery workers. We asked for support in our fight for a fair contract, and we got it.
Campaigns are successful when people step up, take on leadership roles, and inspire people to get involved.
Union leaders and members showed up strong to the negotiating table because we had a clear message, the support of our communities, and the ability to organize a united front. We demanded respect, rejected unfair offers, and negotiated a better deal.
In the end, it's up to members to decide if it's a good deal. When you demanded more, you got it and walked away with the best contract in 30 years.
The next contract fight is around the corner. Let us know you’re ready to step up and show solidarity with your union brothers and sisters.
